IDI (In-depth Interviews) - For deeper insight, either by phone, online or in-person, our highly trained executive interviewers can administer your longer, more in-depth surveys.

Like focus groups, IDI's can provide insight, but into an individual's opinion, not in a group setting.  This allows for a building of rapport, which encourages free flowing ideas from the respondent and resembles more of a conversation than a rigid survey. 

Useful tool for:

  • Less structured qualitative interviews
  • tailoring around the respondent's answer
  • Sensitive subject matter
  • Low literacy populations

Contact us to learn more about how we can recruit and moderate your next IDI project.

Image result for one on one interview pic