IDI (In-depth Interviews) - For deeper insight, either by phone, online or in-person, our highly trained executive interviewers can administer your longer, more in-depth surveys.
Like focus groups, IDI's can provide insight, but into an individual's opinion, not in a group setting. This allows for a building of rapport, which encourages free flowing ideas frin the respondent and resembles more of a conversation than a rigid survey.
Useful tool for:
Contact us to learn more about how we can recruit and moderate your next IDI project.